We know that you like to wear natural, comfortable and sustainable clothing. We know that you expect a certain level of temperature regulation for intense exercise. We also know that you need garments with stretch that don’t limit your freedom of movement, even during your most dynamic motions. Garments made of Alpine Hemp are our answer to these needs.
We were initially attracted to hemp because of its natural comfort and heat-regulating capabilities, in addition to the fact that it has a low environmental impact. Compared to cotton, it’s longer lasting, retains temperature, and is breathable, heat- and UV-resistant, and antibacterial. It can also absorb up to 30% moisture whilst continuing to keep you feeling dry.
With its progressive design and Alpine Hemp/Sorona® blend main material, the Puez Hemp Durastretch 2-in-1 Jacket is a natural softshell, that’s built to keep you comfortable during trekking experiences in varied terrain and changing conditions, yet won’t look out of place in more urban settings.
Hemp fibre isn’t new. It’s the oldest fibre in existence, now with a promising future.
In the Alps, hemp production has a longstanding tradition. In the past, Italy was the biggest producer of high-quality hemp fibre. However, following economic restrictions due to political choices favouring other fibres, this industrial sector literally disappeared. After the ‘60s, much of the related skills, knowledge and machinery were moved to China.
We have made a long-term commitment to support the Alpine economy and the use of natural resources. We raise awareness of hemp cultivation in the Alpine region and the potential of this versatile plant.